Handsome Eggs - Not free-range
Gen Z is more concerned about social responsibility than older generations, but many don’t realize that even their “free-range” eggs come from mistreated hens. Handsome Brook Farms’ pasture-raised hens are breaking the silence on eggs that claim to be ethically sourced.
Partner: Jack Waitley
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Social
These tweets would be interacted with on X but also reposted on Instagram or Tiktok by consumers, encouraging conversation about Handsome Eggs.
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This print ad would work best in a cooking or baking magazine like Bon Appetit and Food Network, when consumers are about to whisk an egg.
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