American Outdoors - Blackbird XLC Hammock
Sleeping in a tent is an uncomfortable experience even for seasoned hikers, and the added weight can slow you down. But what if you didn’t need to haul a tent? Introducing the American Outdoors Blackbird XLC, a lightweight hammock designed for better sleep.
Partner: Jack Waitley
This spread ad would be placed in magazines such as Outside, BackCountry, and Backpacker, which are popular among serious hikers.
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Outdoor
Placed near entry points to the Appalachian Trail, this billboard would encourage those who are about to begin their journey to pack a hammock, rather than a tent.
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