Go cold with Tide
Wash cold? But what’s in it for me? To get 18-35 year olds to wash cold and love Tide, we appealed to logic using tangible benefits (saving your clothes, money, and the environment) while utilizing unique executions, media platforms, and activations to demonstrate “going cold” as a beneficial lifestyle shift.
Partners: NSAC Team 215
Plans Book
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Outdoor
A clever outdoor ad for one of our video ads posing as a movie poster
The sphere consistently makes the rounds on social media as the only billboard to go viral.
Video
YouTube ads will get the attention of the younger members of our target while traditional cable TV attracts our older target, and placement on streaming services such as Netflix will appeal to both groups.
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Promotions
This Tide ice rink brings the cold campaign to the target, showing that cold doesn’t have to mean dreary, for them or their clothes.
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This air conditioned igloo intrigues store-goers to learn about Tide’s cold water product line.
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Tapping into a base of over 70 million players, a Sims collab gamifies the experience of going cold with Tide.
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