Mr. Goodbar - Good Company
In a world full of Mr. Red Flags and other bad company, Mr. Goodbar is the good company that young adults deserve.
Partner: Eva Topolewski
Relationship and Sex magazines aren’t typically read by people who have a rock solid love life, so placement in magazines such as Out! and Cosmopolitan would reach people who like men but need advice when it comes to not-so-great guys.
Outdoor
This digital billboard would remind commuters that toxic people are bad company, just like that Charger that cut you off on your way to work.
These pieces of not-so-subtle advice near bars, clubs, and college campuses prompt young adults to open their eyes to red flags and their hearts to Mr. Goodbar.
Social
What better way to grab the attention of 20-somethings than to reward them for calling out toxic men on social media?
Experiential
What more likely place to meet a sleazy guy than at a bar? These coasters advise that, even when drunk, you have standards.