Baggu
No one’s dressing up to go grocery shopping. But why should you have to sacrifice style for convenience? Baggu is the statement bag for both semi-formal and “Are those pajamas?” occasions.
Partner: Kayla Pallotto
Outdoor
Placed near laundromats and grocery stores, these outdoor boards would communicate to the target that they don’t have to sacrifice style just because running errands is lame.
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Social
Our target spends a LOT of time on social media, whether it’s searching for outfit inspo or chasing trends, and Instagram is the perfect place for glamorizing the mundane.
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Experiential
Every fancy event has one.
By bringing red carpets to grocery stores, laundromats, post offices, and pharmacies, Baggu turns the target’s lackluster errand into their time to shine.