Death Wish Coffee
Everyone knows that Autumn is pumpkin spice season. But for tired, young professionals, oftentimes an ordinary pumpkin spice latte just isn’t enough to get them through their day.
That’s where highly-caffeinated Death Wish Pumpkin Chai Coffee steps in.
Partner: Molly Sawyer
Young professionals read industry magazines to improve their career, so why not show them that Death Wish Pumpkin Chai coffee can help them take over the office?
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Social
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Instagram is infamous for being a drag on self-confidence, so Death Wish wants to show young professionals they can feel killer if they drink the right coffee.
Experiential
Reminiscent of Dunkin’ Donuts’ “Flavor Radio”, a collaboration with Little Trees would allow the target to smell Death Wish Pumpkin Chai coffee on their way to work.