Carhartt
Cowboys buy clothes for their ruggedness. Hipsters buy clothes to be stylish. Turns out, style and ruggedness aren’t mutually exclusive. With a Carhartt jacket, you can have both.
Partner: Eva Topolewski
This fake newspaper would go in magazines like Bloomberg Businessweek for the urban target and Ranch & Rural Living for the rural target.
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Outdoor
This poster wall made of vintage-looking newspaper posters makes for eye-catching messaging and a great photo backdrop in smaller cities and rural towns.
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Social
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These Instagram stories with interactive polls and questions will build a relationship between our target and the imaginary Carhartt rivals.
Micro Site
Directing the target to a microsite allows us to track how the campaign is doing by referring to KPIs such as page visits.
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Experiential
A UFC sponsorship for the Jake Paul vs. Mike Tyson fight ties the conflict between The Beau and The Brawn to celebrities the target already knows.
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A Draft Kings collab taps into the huge user base of sports betting.